History checks, valuation tools and listing marketplaces each do one job. ASH runs the whole loop for a dealership — verified history, an AI that sells on it, leads and analytics — free to start.
How they compare
A comparison is only worth reading if it admits where you lose. We do, on the last row.
| AutoServiceHistory | Impel | AutoConverse | Konversable | Fullpath | |
|---|---|---|---|---|---|
| Published pricing | Yes — free forever on 30 vehicles, no card | No price published | No price on the homepage | Four named tiers, no figures — every tier routes to Contact Us | No pricing page — /pricing/ returned HTTP 404 |
| Self-serve signup | Yes — sign up and start, no card, no call | No — every CTA is Book a Demo | No — Book a demo or Contact Us | No — Contact Us on every tier | No — Book a Demo |
| Pay-as-you-go credits | Yes — plan allowance first, then 50 AI reads for £1.50 | Not published | Not published | Not published | Not published |
| Answers a vehicle's service and maintenance history | Yes — structured, owner-contributed, verifiable records | Does not publicly document it; Sales AI scopes to inventory, financing and trade-in | Does not publicly document it; advertised scope is hours, spec, budget, location, finance, part exchange | Does not publicly document it; advertised scope is finance, valuation, test drive, stock | Does not publicly document it |
| Requires a stock feed or CRM integration | No — add a vehicle and it is live | Yes — CRM and inventory integrations required | Yes — vehicle feeds in, completed enquiries into your CRM | Yes — stock feed, leads pushed via API to the CRM | Yes — code snippet plus live inventory sync |
| Works inside a buyer's own ChatGPT or Claude | Yes — authenticated; the buyer connects their own account | Not publicly documented at the time of writing | Not publicly documented at the time of writing | Not publicly documented at the time of writing | Not publicly documented. Fullpath advertises a “ChatGPT integrated chatbot” — ChatGPT inside their own widget, which is a different thing — and describes itself as actively innovating in the MCP space |
| Cheap vehicle valuations | Yes — private and forecourt figures on the same vehicle | Not documented | Not documented | Captures valuation enquiries as leads; no figure product documented | Not documented |
| Embeddable AI chatbot on your own website | Partly — your storefront and every listing carry a live AI agent, free on all plans, but a widget for your own site is on the roadmap, not shipped | Yes — core product | Yes — core product | Yes — core product | Yes — deployed as a code snippet |
And the UK names you are probably weighing up
Four UK vendors, read on the same day. They are good at the advert and the lead. We work on the car's own record — which is why the rows below look the way they do.
| AutoServiceHistory | MotorTech.ai | MotorSales.AI | DealerAgent | Shift AI | |
|---|---|---|---|---|---|
| Published entry price | Free forever on 30 vehicles — storefront and AI agent included, no card | AIME Pro “From £149 /Month”; Premium “From £349/month”; Enterprise POA | Publishes a £0 option with a subsidised lender panel, free onboarding and no lock-in | Free during beta, “no card required”; preferential pricing promised at launch | No pricing published on the site we read |
| Digitises the car's service history | Yes — receipts and stamped pages read into a structured, verified record that transfers with the car | Not mentioned on their pricing page | Not mentioned on the pages we read | Not mentioned on the pages we read | Not mentioned on the pages we read |
| AI answers from that maintenance record | Yes — the agent answers from the vehicle's own history, MOT and mileage | “Vehicle Query Assistance” from an AI-trained sales process | Lead Responder answers, qualifies and books from listing data | Drafts customer follow-ups for approval | Instant response, call routing and lead conversion |
| A buyer's own ChatGPT or Claude can read it | Yes — an open, authenticated MCP the buyer connects under their own account | Not mentioned on the pages we read | Not mentioned on the pages we read | Not mentioned on the pages we read | Not mentioned on the pages we read |
| Works in store as well as in the listing | Yes — the same record prints as a free A4 sheet whose QR opens the live report on the forecourt | Advertised scope is the enquiry and the sales process | Distributes stock to AutoTrader, CarGurus, Motors.co.uk and Facebook Marketplace | Stock, prep, pricing, adverts and leads in one system | Lead management and call routing |
| AI priced per use, with no monthly minimum | Yes — from 4.7p an answer, and the free tier covers 20 a month first | Entry is a monthly subscription from £149 | Not published | Not published (free during beta) | Not published |
| Where they are ahead of us | We do not do finance. No lender panel, no FCA/Consumer Duty monitoring, no equity or PX finance quoting, and no marketplace distribution — and for a dealer whose day is finance and advert distribution, that is the bigger half of the job. | Finance quoting, equity, PX valuations, DMS/CMS integration | Lender panel, FCA and Consumer Duty monitoring, multi-marketplace distribution | Automated sourcing across marketplaces with 0–100 deal scoring | Call routing and instant lead response at scale |
Checked 13 August 2026. Read from each vendor's own live pages on 13 August 2026. “Not mentioned” means we could not find it published on the pages we read — it is not a claim about what they have built, and we will date any correction. Note in particular that MotorSales.AI publishes a £0 option and DealerAgent is free during beta, so a free tier is not unique to us; what differs is what ours contains.
Checked 8 August 2026. Compiled from each vendor's own public website. Vendors may have changed since. “Not publicly documented” means we could not find it published on the pages we read — it is not a claim that the capability is absent. We compare only vendors whose own live pages we could read and cite. None of the vendors compared publicly documented an MCP server a buyer could connect to their own ChatGPT or Claude at the time of writing. Corrections welcome.
The whole loop, in one place
Verified history, AI-sold, driven from your own AI
Plenty of tools do one of these — none do all three together, and that’s not a feature, it’s a category.
History that travels
A verified service history the next owner inherits — digitised once, kept for the car’s life.
An AI that sells on it
A 24/7 AI sales agent answers buyers from the record and captures qualified leads.
Your own AI runs it
The only free, open, ad-free MCP you can sell, maintain and buy a car from — ChatGPT and Claude today (Gemini next).
And the extras
Free A4 “For Sale” printout, free V62, manufacturer-record recovery usually within hours from a third-party provider.
The empty column
A verified service history that travels with the car
Provenance ≠ proof of care — we do the second one, and hand it over, free.
What a check can’t tell you
A history check shows finance, write-offs and mileage — not whether the cambelt was actually changed.
Free
A service record is only worth something if it survives the sale. Ours transfers to the next owner in full — free, and without you lifting a finger.
Built for the gap
The “was it looked after?” record is the expensive, decisive part — it’s what we’re built for.
Where each one stops
What the other tools do — and where they stop
Four honest contrasts, framed by category — the capability gaps do the work, so no rival is named.
vs. history checks
They verify provenance — finance, write-offs, mileage. We add proof of care, an AI that answers on it, and handover.
vs. valuation apps
They give one number — usually the price they’d pay you. We give an independent valuation with nine market figures and never bid on your car.
vs. listing sites
They charge fees and upsell your buyer. We list free, take no cut, and attach verified history plus AI.
vs. marketplace AI
Their AI sells their own ad inventory. Ours is neutral, open and ad-free — a source your own AI trusts.
