We’re building the AI-native, open CARFAX for the UK.

We’re building the AI-native, open CARFAX for the UK.

The asset isn’t the app — it’s a verified, travelling network of UK maintenance records a buyer’s own AI can read, trust and act on.

The numbers

The market is huge. The white space is real.

Four numbers behind the thesis — counted up, not talked up.

CARFAX FY2025 revenue — the US comparable
cars on UK roads
UK used-car market

Why now

Broken records meet AI-first buying. That’s the opening.

The maintenance record is fragmented and closed just as car buying shifts to AI intermediation — and incumbent AI is structurally conflicted.

Provenance isn’t maintenance

History checks show finance and write-offs — not whether the cambelt was actually done, with proof.

The record fragments

Around 70% of UK drivers use independent garages — the manufacturer record goes blind once the car leaves the franchise.

Conflicted AI is live

Incumbent bots search their own ad-monetised inventory; a buyer’s own AI needs a neutral, verified source. That gap is ours.

An ageing parc

The average UK car is 9.7 years old — exactly the car whose provable maintenance is worth the most.

The moat

Four reinforcing moats — one genuine white space.

The defensibility isn’t the AI (that’s rented) — it’s the verified-record network and a neutrality no conflicted incumbent can copy.

Verified history that travels

Real, itemised service detail, VIN-keyed, handed to the next owner — free, and it survives the sale.

Structural neutrality

We never monetise the buyer — an ad-funded incumbent can’t copy that without cannibalising its P&L.

AI-native, read and write

The only free, open, ad-free MCP you can sell, maintain and buy a car from.

The compounding record network

Owner-controlled records compound instead of resetting at each sale — every digitised history thickens the moat.

The endgame comparable

The endgame is proven. CARFAX already built it.

A VIN-keyed data ladder framed as our endgame, not a claim we’re there — and we’re built open, where CARFAX drew an antitrust suit for being closed.

$1.4bn · 2013

IHS buys Polk and CARFAX — the data layer commands the price, not the report UI.

~$13bn · 2016

IHS merges with Markit — the verified network keeps compounding through successive owners.

$44bn · 2022

S&P Global absorbs IHS Markit — vehicle data at index scale.

Billions · today

CARFAX anchors a business worth billions at roughly 40% adjusted-EBITDA margins — the size and durability of the prize.

Where we are

Built, and launching. A feature set nobody in the UK matches.

The platform is live and feature-complete. Stage one is the hoover: capturing the service records already sitting in gloveboxes and shoeboxes, and getting the brand in front of owners so they name us to their garage. Stage two is the open upload platform — service and maintenance providers sending records to us directly, bypassing the owner entirely. That is the end state.

Live today

AI reads your receipts into a verified history; a 24/7 AI sales agent; ChatGPT and Claude today (Gemini next).

Lost history, recovered

Manufacturer records retrieved usually within hours through a third-party provider.

Zero, instrumented

Vehicles → histories → listings → views → AI conversations → leads: every leading indicator is instrumented, and every one is zero.

Lean by design

Built in the AI agentic era: large features ship in days, not quarters. Capital here is for marketing, not for building the product.

Let’s talk

Back category-defining data networks early? Talk to us.

The specific terms live in the deck — get in touch and we’ll walk you through the numbers and the plan.

What’s public

A live product, a lean and capital-efficient base, and an honest read on the cold-start risk.

What’s in the deck

Amount, valuation, use of funds and the model — shared directly the moment we talk.

The AI age of car ownership starts here.

Free to start, no card required. Bring every vehicle's history — service records, MOT, ownership — into one place, on your laptop or your phone.

Get started free
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